Some of the greatest reasons for purchasing online are the convenience, price comparisons, you get to do it privately and of course the choice of styles is vast. Whilst we love the afore mentioned buying intimates online can be intimidating for most of us, but don’t get your knickers in a knot; here are the top tips that will have you online lingerie shopping like a seasoned pro.
Get a professional lingerie fitting, you need to know your CORRECT size. If you really can’t get to a fitter there are several online tools that guide you through a self-fit from fit calculator to bra size charts, but honestly there is no substitute for an expert fitter and is highly recommended.
Sizes can vary between brands so it is equally important to know your measurements; (diaphragm & over bust measurement- not over padding please!) so that you can refer to the measurement chart of each brand for a more accurate guide.
If you’re wearing a brand that ticks all the boxes on style and fit it’s a safe bet to buy from them online. Most companies develop new styles based on proven shapes in their catalogue so most of the hard work has been done if you’re already customer and repeat purchasing the brand you love.
At Palindrome; we have developed a fit system to assist online shoppers by identifying our best bra cup shapes with a name (a Palindromic girl’s name) making it easy to shop your favourites with the identi-FIT™ system.
It has really become a sport for me, the act of trying on in store and when I’m ready i.e. snuggled up in my jammies on a Sunday night proceed to purchase, as though I’m revelling in the joy of prolonging the buying process. The message here is that if you have the opportunity to try on lingerie in store there’s a confidence boost to proceed to check out.
It’s pretty common to see customers purchase several different sizes of the same style and return all but the correct fitting style, just be sure to look at the returns policy before buying to ensure there’s no issue sending things back especially on sale items.
We all fall prey to the sale bug, the high of getting a bargain is just too hard to resist but let me just say that lingerie is not the thing to snap up in sales if the size and fit aren’t right for you.Fundamentally, your lingerie should support, contour or enhance your figure and in turn making you feel amazing so if the sale items aren’t offering you adequate functionality swipe that bra and cute panties to the left!
Reading about fabric care, washing instructions and material compositions isn't the most joyous part of online shopping but the information is essential to determine whether you'll be satisfied with your new purchase or not.
You may not be able to tell from a photograph if an item has a garment lining which may be integral to the fit or is made of a particular material, furthermore if your new undies require dry cleaning you might want to know up front!
Author- Marie Savvas
Palindrome Founder & Creative Director